School Instructors

The SatBoBS / Santa and the Business of Being Santa Santa Claus School has proven itself to be an effective, successful education vehicle since its inception in 2013. To facilitate serving more Santas seeking to improve their skills and become more professional, we have added four very experienced instructors* in order to better expand the reach of the School and service smaller groups, if necessary. To learn more about each of our instructors listed below, simply click on their profile name or photograph.

Santa Gordon Bailey, R.B.S.

Santa Gordon Bailey, owner and head instructor for the Santa and the Business of Being Santa School, has been a professional Santa Claus for thirty-six years. Over these years, he has performed as both a traditionally-bearded and naturally-beard Santa. In addition to being a renowned Santa Claus performer, he is a trained clown, experienced practicing magician, and a talented balloon artist.

Santa Gordon resides within the Inland Empire of Southern California and is active in IBRBS, serving as an elected member of the Board of Directors and Board liaison to the Education Committee. Santa Gordon is also a member of the Inland Empire Santas and is a Magician Member of the Magic Castle. He is an administrator for several well-populated Facebook groups and a member of Clausnet, too.

Santa Bob McMasters

Santa Bob McMasters, a Mesquite, TX area resident, is an experienced, professional, real-bearded Santa Claus and long-time member of the Lone Star Santas. He is also a member of IBRBS, The Red Suit Society and Clausnet, and he serves as an admin for several popular Santa Facebook groups. Big D Santa Bob has been an active volunteer for the Marines’ annual Toys for Tots campaign, too.

Santa Bob Mc has worked as a mall Santa as well as performing for schools, businesses, and has honed his skills in providing professional entertainment during home and neighborhood visits. Since he often works with his wife, who portrays Mrs. Claus, he can provide introspect on this important part of providing a real Santa experience.


Santa Keith Alton

Santa Keith Alton is helping cover our Canadian Santa friends. Living in the Southwestern area of British Columbia, Santa Keith brings almost 50 years of experience to Santa Gordon Bailey’s SATBOBS (Santa And The Business Of Being Santa) internationally recognized Santa School.

“We are always learning and sharing our experiences with each other so we each become better Santa Clauses, not only for ourselves, but also for those whose lives we touch. I am very excited to be an Instructor for Gordon Bailey’s SATBOBS Santa School; Gordon has laid everything out in logical order making sense of the business of being Santa.



Santa Barry E. Cummings

Santa Barry Cummings has been a Professional Real Beaded Santa Claus for 7 years. Before taking up the calling as Santa Claus, Barry was a Commercial Airline Pilot with NWA crew base in Memphis,TN. I’m a graduate of Louisiana Tech University with a B/S Degree in Professional Aviation where I was a flight instructor for the Professional Aviation Program for two years. Because of my experiences, Santa Barry has a unique gift of bringing the magic of Santa’s sleigh and reindeer flight to life from the pilots point of view.

Being a Santa is my mission in life and I work diligently with other Santa’s across the globe to preserve the history of Santa, educate others and keep Christ in Christmas.
As a father myself, Santa Barry understands children and how each child is special.
Santa Barry Cummings is a native of NW Alabama and calls Tuscumbia,AL home. I have one daughter Tara that’s a teenager. Santa Barry is a member of The Cotton State Santa’s in Alabama and one of The 100 Miracle Santa’s World Wide.






*The SatBoBS Santa School uses Santa Gordon’s three textbooks, but may be conducted by independently franchised instructors. Check each school’s details for more information and review their biographies on our Santa School Instructors’ page.