School Instructors

The SatBoBS / Santa and the Business of Being Santa Santa Claus School has proven itself to be an effective, successful education vehicle since its inception in 2013. To facilitate serving more Santas seeking to improve their skills and become more professional, we have added four very experienced instructors* in order to better expand the reach of the School and service smaller groups, if necessary. To learn more about each of our instructors listed below, simply click on their profile name or photograph.

Santa Gordon Bailey, R.B.S.

Santa Gordon Bailey, owner and head instructor for the Santa and the Business of Being Santa School, has been a professional Santa Claus for thirty-six years. Over these years, he has performed as both a traditionally-bearded and naturally-beard Santa. In addition to being a renowned Santa Claus performer, he is a trained clown, experienced practicing magician, and a talented balloon artist.

Santa Gordon resides within the Inland Empire of Southern California and is active in IBRBS, serving as an elected member of the Board of Directors and Board liaison to the Education Committee. Santa Gordon is also a member of the Inland Empire Santas and is a Magician Member of the Magic Castle. He is an administrator for several well-populated Facebook groups and a member of Clausnet, too.

Santa Bob McMasters

Santa Bob McMasters, a Mesquite, TX area resident, is an experienced, professional, real-bearded Santa Claus and long-time member of the Lone Star Santas. He is also a member of IBRBS, The Red Suit Society and Clausnet, and he serves as an admin for several popular Santa Facebook groups. Big D Santa Bob has been an active volunteer for the Marines’ annual Toys for Tots campaign, too.

Santa Bob Mc has worked as a mall Santa as well as performing for schools, businesses, and has honed his skills in providing professional entertainment during home and neighborhood visits. Since he often works with his wife, who portrays Mrs. Claus, he can provide introspect on this important part of providing a real Santa experience.


Santa Ron Vedder

Santa Ron Vedder is a resident of the Gainesville, GA area, just Northeast of Atlanta. He is a long time performing clown, puppeteer, magician, and as well as being a professional Santa Claus. Santa Ron ran his own Santa school for several years before joining the SatBoBS school team of instructors.

Santa Ron has performed in Hawaii at one of the largest and most active Santa mall sets in the world. He also has experience providing portrayals for businesses, charity functions, and home visits. For fun and relaxation, Santa Ron is also an avid reptile hobbyist, managing turtles and snakes of all kinds.


Santa Tom Carmody

Santa Tom Carmody, a resident of Broomfield, CO area, is a most respected, experienced, professional Santa Claus. In addition to his extensive Santa performance history, he serves IBRBS members as External Vice President, Activities, and Chapter Development Coordinator, and as an elected member of its Board of Directors. He is also active in the Colorado-based Rocky Mountain State Santas.

Santa Tom is a retired high school teacher who still provides counseling on both skills and proper conduct to students of all ages. An evangelizing Christian with a huge heart, he also truly embodies the IBRBS motto: SUPPORT — SHARE — INSPIRE.


Santa Keith Alton

Santa Keith Alton is the most recently added instructor, helping cover our Canadian Santa friends. Living in the Southwestern area of British Columbia, Santa Keith brings almost 50 years of experience to Santa Gordon Bailey’s SATBOBS (Santa And The Business Of Being Santa) internationally recognized Santa School.

“We are always learning and sharing our experiences with each other so we each become better Santa Clauses, not only for ourselves, but also for those whose lives we touch. I am very excited to be an Instructor for Gordon Bailey’s SATBOBS Santa School; Gordon has laid everything out in logical order making sense of the business of being Santa.


*The SatBoBS Santa School uses Santa Gordon’s three textbooks, but may be conducted by independently franchised instructors. Check each school’s details for more information and review their biographies on our Santa School Instructors’ page.